Digital marketing career paths may be more than a career, according to a new study from the consulting firm Accenture.
The study finds that digital marketers are more likely to have digital jobs than other job types and that this trend may not continue as digital advertising trends continue to change.
Digital marketing positions are increasingly critical to businesses, and they’re becoming more popular.
According to Accenture, digital marketing jobs are expected to grow to 1.2 million in 2021.
While there are some advantages to digital marketing, it’s important to understand that these positions aren’t for everyone.
Here’s how digital marketing can help your business grow.
Use digital marketing as a revenue stream You need to be able to generate revenue from your digital marketing.
Accenture’s digital marketing survey found that digital marketing accounts for $8.2 billion in revenue for the United States.
While this may seem like a lot of revenue, it is less than the $13.7 billion in advertising revenue the United Kingdom, Germany, France and Japan earn from digital marketing annually.
“It’s not enough for a company to just earn money,” says Mark Ollman, director of the Accenture Digital Marketing Research Center.
“You need to actually be profitable.”
Digital marketing is the digital equivalent of advertising and requires a great deal of coordination and organization.
Digital advertising requires more than just paying for your ad to appear on a website or app, which can be expensive.
You also have to create and maintain a digital campaign to capture and hold your audience’s attention.
Digital ads require a lot more coordination and planning than traditional ads, which requires the same level of planning, Ollmann says.
If you want to succeed as a digital advertising executive, OLLMAN says, you need to have a good understanding of digital advertising and how to use the tools and strategies you’ve been taught.
“Your marketing goals will dictate your digital strategy, and the more you know about digital, the better prepared you’ll be for success,” Ollmans says.
“I like to think that the most successful digital marketing campaigns are driven by the passion and energy of the digital community.”
Create a strategy with a digital audience “You want to be sure that your digital ad will generate revenue,” OLLMAN says.
But how do you know which digital audience is most likely to buy your ad?
“The first step is to look at what the audience you’re targeting is,” Ollyman says.
This could be a demographic group or demographic type.
The best way to determine this is to understand their needs and behaviors.
“We use Google Analytics to see how many times people have searched for a keyword related to your business,” Olliman says, “and then we can create an ad that matches the audience that we’re targeting.
Then, we can track that ad’s success.”
Know how to target digital ad spend “A good digital ad should be relevant to the digital audience,” Ollomans says, and “it should have a high conversion rate.”
“If you have to spend a lot to convert a few clicks, you’ve probably got a bad ad,” he says.
Accentuate conversion If your digital campaign isn’t converting, you should create a conversion strategy.
“What you should do is use a tool like Audience Optimizer to see what the ad’s conversion rate is for your specific audience,” he explains.
“Then, you can adjust your budget to match the number of clicks you’re seeing on your ad.
If the conversion rate doesn’t go up, then you need an adjustment.
If it does, you probably have a great digital ad.”
Make sure to make your digital audience aware of the opportunities to increase their engagement The best digital ads target the right audience, says Ollerman.
“The goal of the ad is to make them feel the content that they’re reading, so they will spend more time reading it,” he said.
“If it’s a paid ad, you’ll have to make sure that people are aware that they can opt out of the content they’re seeing.”
“The best digital advertising can be targeted to the right people,” Oliman says of digital marketing goals.
Know when to close a digital ad If you don’t see results in a few weeks, you might want to close your digital advertising campaign, Ollimans says — unless the business is already generating a lot in revenue.
If so, the best way is to close the ad and make a change in the way you’re selling your product.
“With digital marketing you’re constantly working on making sure you’re delivering value to your target audience,” said Ollberg.
“But when you’re trying to get that conversion, you’re still looking at the value proposition.”
Be selective about the types of ads you buy “You don’t have to sell everything,” Orellmans says of online advertising. “There